Projects
Ad tech platforms, publisher tools, and large-scale frontend migrations
Selected work across publisher monetization, business admin tools, enterprise platforms, and Next.js migrations.
Projects
Featured product work and migrations
Publisher Ad Configuration Platform
Centralized ad configuration management platform standardizing monetization implementation across 8 repositories for The Economic Times.
- My role
- Tech Lead – Sole Technical Owner
- Key impact
- Cut integration time for new properties and standardized ad implementation across flagship products.
ET Ad Management Panel
Self-serve admin panel giving business teams control over configurable ad placements and monetization rules.
- My role
- Tech Lead
- Key impact
- Removed engineering dependency for day-to-day ad configuration changes.
IPO Management Panel
Internal panel for managing IPO-related content and data across Economic Times properties.
- My role
- Tech Lead
- Key impact
- Streamlined business-team publishing workflows for time-sensitive IPO content.
Subscription Management Panel
Admin tool for configuring and managing subscription data and access rules.
- My role
- Tech Lead
- Key impact
- Gave business teams self-serve control over subscription configuration.
XSLT to Next.js Migration
Large-scale migration of legacy XSLT applications to a modern Next.js architecture across flagship Economic Times products.
- My role
- Tech Lead
- Key impact
- Improved accessibility, maintainability, and Core Web Vitals scores.
FedEx Print Online
Enterprise document printing, customization, and order management platform built at Infogain.
- My role
- Sr. Consultant
- Key impact
- Delivered scalable printing and order management capabilities for a global enterprise customer.
Case Studies
Selected project case studies
Publisher Monetization Ecosystem
Screenshots placeholderProblem
Ad implementation across Desktop Web, Mobile Web, and AMP was inconsistent, slow to extend to new properties, and lacked a single technical owner.
Solution
Took sole technical ownership of the monetization stack and built a centralized ad configuration platform deployed across 8 repositories using Next.js, React.js, and Node.js.
Tech Stack
My Role
Tech Lead – Sole Technical Owner
Key Features
- Header Bidding via Prebid.js and APS
- Centralized ad configuration platform
- Cross-property standardization
- Desktop, Mobile Web, and AMP support
Impact
Sustained monetization for 340M+ monthly views and 90-110M monthly visits with faster rollout to new properties.
Legacy XSLT to Next.js Migration
Screenshots placeholderProblem
Flagship pages ran on legacy XSLT, limiting accessibility, maintainability, and further performance improvements.
Solution
Directed a large-scale migration to React.js, Next.js, and TypeScript with a focus on SSR and Core Web Vitals.
Tech Stack
My Role
Tech Lead
Key Features
- SSR-based rendering
- Improved Core Web Vitals
- Modern component architecture
- Accessibility improvements
Impact
Measurable Core Web Vitals gains and a more maintainable codebase across flagship products.
Self-Serve Business Admin Panels
Screenshots placeholderProblem
Business teams depended on engineering for routine ad, IPO, and subscription configuration changes.
Solution
Built the ET Ad Management Panel, IPO Management Panel, and Subscription Management Panel using Next.js and React.js.
Tech Stack
My Role
Tech Lead
Key Features
- Self-serve configuration UI
- Role-based access
- Real-time updates to production ad rules
- Subscription data management
Impact
Reduced engineering turnaround for business-driven configuration changes across ad, IPO, and subscription workflows.
FedEx Print Online Enterprise Platform
Screenshots placeholderProblem
FedEx needed a scalable enterprise platform for document printing, customization, and order management.
Solution
Built and enhanced the platform using React.js, JavaScript, CanJS, HTML5, CSS3, AJAX, and JSON.
Tech Stack
My Role
Sr. Consultant
Key Features
- Document customization workflows
- Order management
- Enterprise-scale printing pipeline
Impact
Delivered scalable printing and order management capabilities for a global enterprise customer.