Blog
Ad tech, performance, and AI-assisted engineering topics
Article ideas drawn from real work in header bidding, Next.js migrations, Core Web Vitals, and AI-assisted development.
Blog
Technical article ideas
Ad Tech
Header Bidding with Prebid.js and GAM: A Practical Guide
Setting up Prebid.js alongside Google Ad Manager for header bidding, yield management, and demand partner integration.
Next.js
Migrating Legacy XSLT to Next.js at Scale
Lessons from migrating high-traffic publisher pages to Next.js without sacrificing SEO or Core Web Vitals.
Performance
Core Web Vitals for High-Traffic Publisher Sites
Practical techniques for improving LCP, INP, and CLS on ad-heavy, content-dense pages.
AI Workflow
Using Claude, ChatGPT, Cursor, and Codex in a Production Team
How AI-assisted development tools fit into a disciplined, review-driven engineering workflow.
Architecture
Building a Centralized Ad Configuration Platform
Design decisions behind standardizing ad implementation across 8 repositories and multiple properties.