PBPriyabrata BeraStaff Software Engineer | Frontend Tech Lead
Immediate Joiner for senior frontend roles in 2026

Staff Software Engineer | Frontend Tech Lead

React.js · Next.js · TypeScript · Node.js · Ad Tech & Monetization

Frontend Tech Lead with 15+ years of experience architecting scalable web applications, and 7+ years as sole technical owner of a publisher monetization ecosystem serving 340M+ monthly views.

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15+Years Experience
340M+Monthly Views
90-110MMonthly Visits
7+Yrs Ad Tech Ownership

About

Frontend leadership with product focus

I build frontend systems that balance product speed, engineering quality, search visibility, and long-term maintainability.

Sole technical owner of a publisher monetization stack serving 340M+ monthly views across Desktop Web, Mobile Web, and AMP.

Deep expertise in Google Ad Manager (GAM/DFP), Prebid.js, Amazon Publisher Services (APS), and Header Bidding strategy.

Led large-scale frontend migrations to React.js, Next.js, and TypeScript, improving Core Web Vitals across flagship products.

Designed a centralized ad configuration platform deployed across 8 repositories, standardizing implementation for new properties.

Migrated legacy XSLT applications to modern Next.js architecture, improving accessibility, maintainability, and performance.

Mentors frontend engineers and integrates AI-assisted tools (Claude, ChatGPT, Cursor, Codex) to accelerate delivery.

Ad Tech & Monetization

Sole technical owner of a publisher monetization stack

As sole technical owner of The Economic Times' publisher monetization stack, I architect ad solutions across Desktop Web, Mobile Web, and AMP — driving header bidding strategy, yield optimization, and platform standardization across 8 repositories.

340M+Monthly Views
90-110MMonthly Visits
8Repos Standardized
7+Years Ownership
Google Ad Manager (GAM/DFP)Prebid.jsAmazon Publisher Services (APS)Header BiddingTaboolaVDO.AIMagniteColumbia Ad Platform

Skills

Frontend, backend, cloud, and AI skills

Frontend

React.jsNext.jsTypeScriptJavaScript (ES6+/ES5)ReduxHTML5CSS3jQuery

Backend / API

Node.jsREST APIsJWT AuthenticationAxiosJSONMongoDB

Ad Tech & Monetization

Google Ad Manager (GAM/DFP)Prebid.jsAmazon Publisher Services (APS)Header BiddingTaboolaVDO.AIMagnite

Performance & SEO

Core Web VitalsLighthouseGoogle Search ConsoleChrome DevToolsSSR

Cloud & DevOps

AWS (S3)Linode (Akamai Cloud)GitGitHubBitbucketJenkinsWebpackBabel

AI-Assisted Development

ClaudeChatGPTCursorCodex

Projects

Featured product work and migrations

View all project highlights→
Featured

Publisher Ad Configuration Platform

Centralized ad configuration management platform standardizing monetization implementation across 8 repositories for The Economic Times.

Next.jsReact.jsNode.jsGAM/DFP
My role
Tech Lead – Sole Technical Owner
Key impact
Cut integration time for new properties and standardized ad implementation across flagship products.
Featured

ET Ad Management Panel

Self-serve admin panel giving business teams control over configurable ad placements and monetization rules.

Next.jsReact.jsNode.js
My role
Tech Lead
Key impact
Removed engineering dependency for day-to-day ad configuration changes.
Project

IPO Management Panel

Internal panel for managing IPO-related content and data across Economic Times properties.

Next.jsReact.js
My role
Tech Lead
Key impact
Streamlined business-team publishing workflows for time-sensitive IPO content.
Project

Subscription Management Panel

Admin tool for configuring and managing subscription data and access rules.

Next.jsReact.jsNode.js
My role
Tech Lead
Key impact
Gave business teams self-serve control over subscription configuration.
Project

XSLT to Next.js Migration

Large-scale migration of legacy XSLT applications to a modern Next.js architecture across flagship Economic Times products.

Next.jsSSRMigration
My role
Tech Lead
Key impact
Improved accessibility, maintainability, and Core Web Vitals scores.
Project

FedEx Print Online

Enterprise document printing, customization, and order management platform built at Infogain.

React.jsJavaScriptCanJSAJAX
My role
Sr. Consultant
Key impact
Delivered scalable printing and order management capabilities for a global enterprise customer.

Case Studies

Selected project case studies

Publisher Monetization Ecosystem

Screenshots placeholder

Problem

Ad implementation across Desktop Web, Mobile Web, and AMP was inconsistent, slow to extend to new properties, and lacked a single technical owner.

Solution

Took sole technical ownership of the monetization stack and built a centralized ad configuration platform deployed across 8 repositories using Next.js, React.js, and Node.js.

Tech Stack

Next.jsReact.jsNode.jsGAM/DFPPrebid.jsAPS

My Role

Tech Lead – Sole Technical Owner

Key Features

  • Header Bidding via Prebid.js and APS
  • Centralized ad configuration platform
  • Cross-property standardization
  • Desktop, Mobile Web, and AMP support

Impact

Sustained monetization for 340M+ monthly views and 90-110M monthly visits with faster rollout to new properties.

Legacy XSLT to Next.js Migration

Screenshots placeholder

Problem

Flagship pages ran on legacy XSLT, limiting accessibility, maintainability, and further performance improvements.

Solution

Directed a large-scale migration to React.js, Next.js, and TypeScript with a focus on SSR and Core Web Vitals.

Tech Stack

Next.jsReact.jsTypeScriptSSR

My Role

Tech Lead

Key Features

  • SSR-based rendering
  • Improved Core Web Vitals
  • Modern component architecture
  • Accessibility improvements

Impact

Measurable Core Web Vitals gains and a more maintainable codebase across flagship products.

Self-Serve Business Admin Panels

Screenshots placeholder

Problem

Business teams depended on engineering for routine ad, IPO, and subscription configuration changes.

Solution

Built the ET Ad Management Panel, IPO Management Panel, and Subscription Management Panel using Next.js and React.js.

Tech Stack

Next.jsReact.jsNode.js

My Role

Tech Lead

Key Features

  • Self-serve configuration UI
  • Role-based access
  • Real-time updates to production ad rules
  • Subscription data management

Impact

Reduced engineering turnaround for business-driven configuration changes across ad, IPO, and subscription workflows.

FedEx Print Online Enterprise Platform

Screenshots placeholder

Problem

FedEx needed a scalable enterprise platform for document printing, customization, and order management.

Solution

Built and enhanced the platform using React.js, JavaScript, CanJS, HTML5, CSS3, AJAX, and JSON.

Tech Stack

React.jsJavaScriptCanJSAJAX

My Role

Sr. Consultant

Key Features

  • Document customization workflows
  • Order management
  • Enterprise-scale printing pipeline

Impact

Delivered scalable printing and order management capabilities for a global enterprise customer.

Experience

Career timeline and leadership path

May 2019 to PresentNoida, India

The Economic Times (Times Internet)

Tech Lead – Front End Development

  • Serve as sole technical owner of the publisher monetization stack supporting 340M+ monthly views and 90–110M monthly visits, architecting ad solutions across Desktop Web, Mobile Web, and AMP using GAM/DFP, Prebid.js, APS, and Header Bidding.
  • Designed and built a centralized ad configuration management platform (Next.js, React.js, Node.js) deployed across 8 repositories, standardizing ad implementation and cutting integration time for new properties.
  • Directed frontend architecture and large-scale migration initiatives to React.js, Next.js, and TypeScript, improving Core Web Vitals scores and overall application performance across flagship products.
  • Migrated legacy XSLT applications to modern Next.js architecture, improving accessibility, maintainability, and page performance.
  • Built and shipped the ET Ad Management Panel, IPO Management Panel, and Subscription Management Panel (Next.js, React.js), giving business teams self-serve control over configurable ads and subscription data.
  • Mentored a team of frontend engineers, leading development for Economic Times Web and Mobile Web platforms and establishing engineering best practices.
  • Integrated AI-assisted development tools (Claude, ChatGPT, Cursor, Codex) into team workflows, improving code review turnaround and production velocity.
Mar 2016 to May 2019Noida, India

Infogain India Private Limited

Sr. Consultant

  • Developed and enhanced the FedEx Print Online enterprise platform using React.js, JavaScript, CanJS, HTML5, CSS3, AJAX, and JSON, delivering scalable document printing, customization, and order management capabilities.
Jan 2014 to Mar 2016Pune, India

Capgemini India Private Limited

Consultant

  • Built secure, scalable online banking features for the HSBC Banking Platform using JavaScript, Dojo, jQuery, AJAX, HTML5, CSS3, and JSON.
Oct 2011 to Sep 2013Noida, India

Samsung India Software Centre

Senior Software Engineer

  • Developed Smart TV applications using JavaScript, HTML5, and the Samsung SDK.
  • Led a multithreading migration initiative across 200+ Smart TV applications.
  • Received the Best Mentor Award (2012) for outstanding contribution to team development.
Mar 2011 to Oct 2011Noida, India

ONS Interactive Solutions Pvt. Ltd

Senior Software Engineer

  • Enhanced enterprise e-commerce platforms using PHP, MySQL, JavaScript, jQuery, AJAX, and Magento, delivering new features, bug fixes, and performance improvements.
Oct 2008 to Mar 2011Noida, India

Chetu (I) Pvt. Ltd

Software Engineer

  • Built scalable e-commerce solutions for PC Game Supply using PHP, MySQL, JavaScript, jQuery, and AJAX, including secure payment workflows and digital product delivery.
Jan 2008 to Oct 2008Gurgaon, India

KLG SYSTEL LTD

Software Programmer

  • Developed enterprise web applications for Isha Foundation, including a contact management system and an online event registration portal, using PHP, MySQL, JavaScript, and AJAX.
Apr 2007 to Jan 2008India

H114 Technologies

Developer

  • Built a recruitment management portal using PHP, MySQL, JavaScript, and AJAX for managing job openings and candidate resumes.

Resume

ATS-friendly summary for recruiters

Professional Summary

Frontend Tech Lead with 15+ years of experience architecting and delivering scalable, high-performance web applications using React.js, Next.js, TypeScript, JavaScript, and Node.js. 7+ years as sole technical owner of a publisher monetization ecosystem serving 340M+ monthly views, driving ad tech strategy across Desktop Web, Mobile Web, and AMP through Google Ad Manager (GAM/DFP), Prebid.js, Amazon Publisher Services (APS), and Header Bidding. Proven track record leading large-scale Next.js migrations, mentoring engineering teams, and integrating AI-assisted development tools (ChatGPT, Claude, Cursor, Codex) to accelerate delivery. Strong focus on Core Web Vitals, SSR, REST API architecture, and revenue-driving ad optimization.

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Highlights

  • 7+ years as sole technical owner of The Economic Times' publisher monetization stack, serving 340M+ monthly views.
  • Deep hands-on expertise with GAM/DFP, Prebid.js, Amazon Publisher Services, and Header Bidding.
  • Proven track record leading large-scale Next.js migrations and mentoring frontend engineering teams.

AI Developer Workflow

Faster delivery with AI-assisted engineering

  • ChatGPT and Claude for architecture planning, debugging, and technical documentation.
  • Cursor and Codex for code generation, refactoring, and faster implementation.
  • AI-assisted code review integrated into team workflows, improving turnaround and production velocity.
  • Mentors engineers on integrating AI tools responsibly into day-to-day development.
  • Actively expanding skills in Python, AI tooling, and automation.

Blog

Technical article ideas

Ad Tech

Header Bidding with Prebid.js and GAM: A Practical Guide

Setting up Prebid.js alongside Google Ad Manager for header bidding, yield management, and demand partner integration.

Next.js

Migrating Legacy XSLT to Next.js at Scale

Lessons from migrating high-traffic publisher pages to Next.js without sacrificing SEO or Core Web Vitals.

Performance

Core Web Vitals for High-Traffic Publisher Sites

Practical techniques for improving LCP, INP, and CLS on ad-heavy, content-dense pages.

AI Workflow

Using Claude, ChatGPT, Cursor, and Codex in a Production Team

How AI-assisted development tools fit into a disciplined, review-driven engineering workflow.

Architecture

Building a Centralized Ad Configuration Platform

Design decisions behind standardizing ad implementation across 8 repositories and multiple properties.

Contact

Let's build your next frontend product

Immediate Joiner available for Senior Frontend Engineer, Lead Frontend Engineer, React/Next.js Developer, and Full Stack Developer roles.

Email
priyabrata.bera@gmail.com
Phone
+91 9158617600
LinkedIn
https://www.linkedin.com/in/priyabrata-bera-6501b019/
GitHub
https://github.com/priyabratabera
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