Priyabrata Bera
Staff Software Engineer | Frontend Tech Lead | Ad Tech & Monetization Specialist
React.js · Next.js · TypeScript · Node.js · Ad Tech
Immediate Joiner with 15+ years of experience architecting scalable frontend applications, and 7+ years as sole technical owner of a publisher monetization ecosystem serving 340M+ monthly views.
Quick Stats
Snapshot for recruiters and hiring managers
Professional Summary
Clear, ATS-friendly frontend profile
Frontend Tech Lead with 15+ years of experience architecting and delivering scalable, high-performance web applications using React.js, Next.js, TypeScript, JavaScript, and Node.js. 7+ years as sole technical owner of a publisher monetization ecosystem serving 340M+ monthly views, driving ad tech strategy across Desktop Web, Mobile Web, and AMP through Google Ad Manager (GAM/DFP), Prebid.js, Amazon Publisher Services (APS), and Header Bidding. Proven track record leading large-scale Next.js migrations, mentoring engineering teams, and integrating AI-assisted development tools (ChatGPT, Claude, Cursor, Codex) to accelerate delivery. Strong focus on Core Web Vitals, SSR, REST API architecture, and revenue-driving ad optimization.
Technical Skills
Core stack, ecosystem, and delivery tools
Frontend
Backend / API
Ad Tech / Monetization
Performance & SEO
Cloud & DevOps / Build Tools
AI-Assisted Development
Practices
Work Experience
Professional experience across ad tech, enterprise, and consumer platforms
The Economic Times (Times Internet)
Tech Lead – Front End Development
- Serve as sole technical owner of the publisher monetization stack supporting 340M+ monthly views and 90–110M monthly visits, architecting ad solutions across Desktop Web, Mobile Web, and AMP using GAM/DFP, Prebid.js, APS, and Header Bidding.
- Designed and built a centralized ad configuration management platform (Next.js, React.js, Node.js) deployed across 8 repositories, standardizing ad implementation and cutting integration time for new properties.
- Directed frontend architecture and large-scale migration initiatives to React.js, Next.js, and TypeScript, improving Core Web Vitals scores and overall application performance across flagship products.
- Migrated legacy XSLT applications to modern Next.js architecture, improving accessibility, maintainability, and page performance.
- Built and shipped the ET Ad Management Panel, IPO Management Panel, and Subscription Management Panel (Next.js, React.js), giving business teams self-serve control over configurable ads and subscription data.
- Mentored a team of frontend engineers, leading development for Economic Times Web and Mobile Web platforms and establishing engineering best practices.
- Integrated AI-assisted development tools (Claude, ChatGPT, Cursor, Codex) into team workflows, improving code review turnaround and production velocity.
Infogain India Private Limited
Sr. Consultant
- Developed and enhanced the FedEx Print Online enterprise platform using React.js, JavaScript, CanJS, HTML5, CSS3, AJAX, and JSON, delivering scalable document printing, customization, and order management capabilities.
Capgemini India Private Limited
Consultant
- Built secure, scalable online banking features for the HSBC Banking Platform using JavaScript, Dojo, jQuery, AJAX, HTML5, CSS3, and JSON.
Samsung India Software Centre
Senior Software Engineer
- Developed Smart TV applications using JavaScript, HTML5, and the Samsung SDK.
- Led a multithreading migration initiative across 200+ Smart TV applications.
- Received the Best Mentor Award (2012) for outstanding contribution to team development.
ONS Interactive Solutions Pvt. Ltd
Senior Software Engineer
- Enhanced enterprise e-commerce platforms using PHP, MySQL, JavaScript, jQuery, AJAX, and Magento, delivering new features, bug fixes, and performance improvements.
Chetu (I) Pvt. Ltd
Software Engineer
- Built scalable e-commerce solutions for PC Game Supply using PHP, MySQL, JavaScript, jQuery, and AJAX, including secure payment workflows and digital product delivery.
KLG SYSTEL LTD
Software Programmer
- Developed enterprise web applications for Isha Foundation, including a contact management system and an online event registration portal, using PHP, MySQL, JavaScript, and AJAX.
H114 Technologies
Developer
- Built a recruitment management portal using PHP, MySQL, JavaScript, and AJAX for managing job openings and candidate resumes.
Major Projects
Selected platforms and product work
Publisher Ad Configuration Platform
Centralized ad configuration management platform standardizing monetization implementation across 8 repositories for The Economic Times.
ET Ad Management Panel
Self-serve admin panel giving business teams control over configurable ad placements and monetization rules.
IPO Management Panel
Internal panel for managing IPO-related content and data across Economic Times properties.
Subscription Management Panel
Admin tool for configuring and managing subscription data and access rules.
XSLT to Next.js Migration
Large-scale migration of legacy XSLT applications to a modern Next.js architecture across flagship Economic Times products.
FedEx Print Online
Enterprise document printing, customization, and order management platform built at Infogain.
Education
Academic background
B.Tech, Computer Science & Engineering
B.P. Poddar Institute of Management & Technology
2000 – 2006 · 75.2%
Additional Strengths
What I bring beyond the stack
- Excellent debugging and problem-solving skills; quick learner with a strong work ethic.
- Strong mentorship track record, committed to deadlines and delivery quality.
- Actively expanding skills in Python, AI tooling, and automation.
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